LINEAR TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear broadcasts have long been recognized as established television formats, relying on fixed air times via cable. In contrast, digital services operate on ad-supported systems, with Netflix, major competitors, and Apple TV+ serving as leading platforms. As media consumption habits shift, rivalry between conventional TV networks and online conten